RedBall: Building Bridges, Not Walls
Well, metaphorically, of course. Technically speaking, the bridge at LaSalle and Wacker already existed and was in no way shape or form built by the RedBall. If anything it was the pre-existing shape or form of the bridge that allowed RedBall to hover seemingly effortlessly above the walkway below, wedged just so between metal beams and the watchtower. And ‘seemingly’ is an important word here because while the actual wedge-ed-ness or state of being wedged was in fact effortless, getting it there was not.
On this day, what was needed was a genie, some rope, a few well-placed knots, walkie-talkies, various other Q-like gadgets, a couple of the best assistants the world has ever seen, and one sip of coffee. The rest is history. I mean, not even rain could stop the team as they made the RedBall come to life yet again, safe in its temporary home and a wonder to all who passed by. And it is exactly this state of wonderment building the metaphorical bridge people. The curiosity leading to the questions leading to the conversation…no walls there, just bridges.
- Rebeccah (RB Assistant)